Alas! Unlike previous, none of the films proved to live up to our expectations. The movies that were expected to make it bigger, flunked at the box office. Why? This was the only question that perplexed our minds for most of us. In our previous exclusives, we had glimpsed through the hits and misses on this year and analyzed the attributes that made few as hits and others as flops.

One solid reason that wouldn’t deny by any of the filmmakers is that lots of promos were made and the films weren’t as powerful as them. Be it Kuselan, Satyam or any movies, the producers shelled out whole lot of money just for promos on posters and commercials.

Let’s take Satyam as case study. Vishal made lots of hypes about the film that of Nayanthara appearing in sultry looks, Vishal’s six-packs. But it’s so evident that Vishal got shot of this idea after getting watch Shah Rukh Khan’s style of promo-pictures of his six-packs of Om Shanthi Om. But, King Khan hadn’t stressed himself in spending whole lot of time for these pictures for the film was really entertaining, fetching big profit in box-office. In contrast were the results for Satyam….

Fine! Let’s not drag ourselves with the past… Come take a sneak look on the forthcoming expected biggies… Robot starring Superstar Rajnikanth and Aishwarya Rai in lead roles directed by Shankar commenced its shooting on August 15. Probably, the film may get released after couple of years. It’s same with Kamal Haasan’s Marmayogi. Kamal Haasan who is well-known for making detailed work in all his presentations would surely take lots of time working on this film of Rs.150 budget.

Naan Kadavul directed by Bala starring Arya and Pooja in lead roles had its shooting over for a long time, say around 3 years. The film is expected to hit the screens by Diwali and as you all know, we too are brimming up with lots curiosities to watch it.

Ajit starrer Aegan and Vijay starring Villu is not an exception. Both the films are produced at big budgets. Ajith’s Aegan will release all over the World on Diwali while Villu is slated for Pongal release. Vikram’s Kandasamy is produced at big budget and Kalaipuli S Dhanu is happier since distributors across far-flung corners of the World are getting rights of the film like hot cakes in bakery shops.

Bharathiraja’s Bommalaattam is remaining under the cans over and over for a very long period. The film was supposed to release this Friday, but again the hurdles have come on its way as the most matter-of-course flicks like Saroja, Dhaam Dhoom and Jayam Kondan are ready for their release in the alternative weeks…

Let’s wait and see whether at least these films would exceed our expectations….

Director John, son of veteran ace filmmaker Mahendran commenced his directorial venture with Sachin starring Vijay and Genelia in lead roles. The film was so excellently presented as Vijay appeared in new dimension putting an end to action based roles with lots of punch dialogues and bloodsheds. His next film ‘Aaniver’ based on a Tamil Doctor played by Nanda residing in Sri Lanka and the problems he faces as a Tamilian over there. However, the film didn’t release due to problems created by censor board officials.

Now, he is ready for his next film that will have actor Jeevan in lead role. Jeevan who is more fed up with clichéd roles of playboy and roadside Romeo will performed unforeseen role over here. Official announcement about the film will be soon made along with rest of the cast and crew…

If Vijay is so successful at present, obviously the person behind him is none other than his father S.A.Chandrashekar who kept attempting for his son’s success directing him in 9 films that didn’t do well at box-office. However, extending his full support and encouraging him, today Vijay holds the title of ‘Naalaiya Superstar’. Vijay who has recently faced flops with continuously with Azhagiya Tamizh Magan and Kuruvi is expects a lot with his forthcoming film ‘Villu’ directed by Prabhu Deva. Soon after this release, he will join hands with debutant director Babu Sivan for AVM Productions. Babu Sivan is the dialogue writer for the film Kuruvi and his script really enthralled Vijay.

After getting done with all these flicks, Vijay’s 50th film will be directed by his father Director S.A.Chandrashekar. We convey the very best wishes for both father and son to come up with successful venture together.

Star-casts: Richard, Archana, Nisha and many others
Production: A.G.Arul and P. Chandirashekar
Direction: K.Suresh
Music: Asif Ali
Background Score: Sella
Cinematography: Shri Pawan Shekar

Actor Richard (Brother of actress Shalini) despites possessing best attributes didn’t tend to have good time in Kollywood. With his great attempt of achieving success, he is geared up on full pace shooting for the film Thamizhagam. The film features Archana staring opposite him in the female lead role. Shooting for the film is almost completed and song sequences were recently shot at various parts in Tamil Nadu…

The song starting with the lines, ‘Varudhu Varudhu Nadandhu Varudhu’ has Pa.Vijay penning lyrics for it and Richard along with Archana, Nisha and junior artists shaking their legs for it. Tippu and Director of this film K.Suresh have rendered their voices for the song. The other fast beat number ‘Nikkira, Sinugura, Aendi Ippadi Nadakkira’ has Director K.Suresh himself penning lyrics for it.

Of course, all the songs have been tuned in such a way that happens to be the attention grabbing for all the youngsters.

Shri Pawan Shekar has handled camera works for this film while B.S.Vasu Salim is the editor. Rocky Rajesh choreographs for the stunts. Asif Ali scores music for the film and Selva takes care of background scoring…

As mentioned, shooting for the entire film is completed and will hit the screens during next month in September…

Expectations: One more cop in the town

Cinematographer Nirav Shah is well known for his scintillating camera works in the films Arindhum Ariyamalum, Pattiyal, Billa, Hindi movie Dhoom, Dhoom-2, Pokkiri and Sarvam that is still under production. He has dreamt about a great establishment in film industry and now its his time of making them into realities. Nirav Shah will soon launch his new film city of 14acres across the Old Mahabalipuram Road inclusive of 14 air conditioned studios each measuring up to 27,000 sq.ft. Other attributes of this film city is that a premier cinema hall for hosting film festivals will be raised and another special theatre with 250 capacity seats will be installed with the facilities of multiplex.

A grand dining hall for junior artists and other film technicians will be inclusive of the best features that can accommodate around 500. For the actors and actresses to spend their break time and leisure hours, a well-facilitated gym with best equipments will also be constructed.

On the technical aspects, instruments and camera of high definition categories will be provided in the studios itself. Lighting arrangements are done with remote controls and that is more useful while shooting the film at different tones in the frame.

So, let’s convey our heartily wishes for cinematographer Nirav Shah who is kick-starting with his new venture that costs around Rs.100Crores…