So clichéd was it – Launching audios at FM Station and TV Studios. Perhaps, there’s all a change with Arun Vijay’s forthcoming film ‘Malai Malai’. It’s completely based on a novel way that hasn’t been spotted anywhere before. Arun Vijay who’s in need of a desperate hit has spelled his earnest works. Directed by A. Venkatesh, ‘Malai Malai’ is produced by his father-in-law.

So, what’s the change we are gonna witness with this film. Certainly, it isn’t one particular event of launching audio, but in numerous times. Well, the production unit has planned to launch the audio across all the big cities of Tamil Nadu. A best way of promoting a film, isn’t?